Welcome
The marketing world has gone live-in a big way. High-touch, experiential engagement is the
name of the game, and the rise of the experience continues. As more marketing-services
agencies try to get in on the action, having a clear and comprehensive list of legitimate
shops is more critical than ever. Hence, our annual It List has returned. EM editors spend
months culling a swelling list of initial contenders into the group you'll soon meet, and it was
harder than ever. This year's crop? Some evergreen favorites, some red-hotties and a
handful of small, up-and-comers. Full-service, specialized and niche-focused, it's 100 agen-cies that represent the best in the business-and the future of the event landscape.
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