361˚ EXPERIENTIAL
Core 1: Sponsorship activationCore 2: Guerrilla/street programs
Core 3: Mobile marketing
REVENUE SPLIT: 85% B-to-C, 15%
CLIENTS INCLUDE: LG MobileComm USA, Qwest, Blue Cross and Blue Shield of Florida, GlaxoSmithKline
OPENED: 2005
PHONE: 12-425-5053
WEBSITE: 361experiential.com
RFP: Brad Back, 312-425-5053, brad.back@361experiential.com
WE SAY: Sports and entertainment with a healthy dose of measurement is the name of the game at this Windy City shop. Case in point: a Style Showoff promo for a national retail chain built buzz among style-conscious females for a new line of fashions and increased consumer perception about the brand. As a division of DraftFCB, it can tap into the ad agency's resources.
RECESSION BUSTER: Create programs at any scale. Don't let anyone tell you nothing is feasible but the "Cadillac" plan. Small is the new big.