ACTIVE MARKETING GROUP
Core 1: Sponsorship activationCore 2: Online activation
Core 3: Sampling
REVENUE SPLIT: 100% B-to-C
CLIENTS INCLUDE: Coppertone, Dunkin' Donuts, Newell Rubbermaid, Odwalla, AllState
OPENED: 2000
PHONE: 877-228-4808
WEBSITE: activemarketinggroup.com
RFP: Victoria Wilkens, 858-652-6253, victoria.wilkens@active.com
WE SAY: Stays busy connecting brands to people who like to be active, just like the agency. Think Ticketmaster for participatory sports. On deck for this year: a new consumer panel for market research and expanded brand ambassador/influencer team activation.
RECESSION BUSTER: Create sponsored or branded events out of ones that already exist, like partnering at Halloween with candy makers such as Hershey's, Mars and Nestle to distribute Sam's Club Halloween kits to moms and kids at community centers.