AMP AGENCY
Core 1: College-campus marketingCore 2: Mobile marketing
Core 3: P.R. events
REVENUE SPLIT: 95% B-to-C, 5% B-to-B
CLIENTS INCLUDE: U.S. Cellular, Maybelline, Burt's Bees, Ansell Healthcare, NBC
OPENED: 1974
PHONE: 617-723-8929
WEBSITE: ampagency.com
RFP: Steve McCall, 617-837-8158, smccall@ampagency.com
WE SAY: The shop has amplified its offerings in the past year: It acquired digital-media-focused Fulgent Media Group and added public relations as a capability, which it's already used to support nearly a dozen event programs.
RECESSION BUSTER: Use p.r. to expand event reach, which AMP did as part of a sampling program for a frozen dessert brand. Using just five percent of the total budget, p.r. efforts yielded a 700 percent ROI.