ASPEN LATINO
Core 1: Sponsorship activation - executionCore 2: Multicultural events
Core 3: Sports marketing
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENT SPLIT: 96% Brands, 4% Agencies
CLIENTS INCLUDE: State Farm Insurance, Miller Brewing Company, Batanga, McDonald’s, Aunt Jemima
OPENED: 2004
BASED: Chicago
STAFF: 50
PHONE: 312-454-1000
HOMEPAGE: www.aspenlatino.com
RFP CONTACT: Paul Stringer, 312-454-1000, pstringer@aspenlatino.com
WE SAY: Formed earlier this year when Aspen acquired Hispanic marketing firm Experiencia and changed the name to Aspen Latino, this agency is all things Latino. Last year, it activated State Farm’s first Hispanic soccer initiative in the U.S. and has re-signed in 2008 with additional scope. It also engaged a million Asian, African-American and Hispanic consumers with McDonald’s health and wellness platform in Southern California. In-house enhancements include digital, mobile, creative, copywriting and production.