BARKLEY KALPAK ASSOCIATES

Core 1: B-to-B events
Core 2: Incentive events
Core 3: P.R. events
REVENUE SPLIT: 100% B-to-B
CLIENTS INCLUDE: MasterCard, Quintiles Transnational, Deloitte & Touche, Toyota, Hyatt Hotels
OPENED: 1990
PHONE: 212-947-1502
WEBSITE: bka.net
RFP: André Shahrdar, 212-947-1502, andre@bka.net

WE SAY: BK has expanded its offerings to include web registration tools and switched to an enhanced CRM system for better project tracking. A beefed-up education budget has staffers learning more at conferences and seminars.

RECESSION BUSTER: Have two brands share execution costs. Two BK clients, each in different industries and each holding events in Hawaii, split the cost of the BK team's travel, saving $39,000. Using the same tech equipment saved another $40,000, and using the same entertainment... priceless.