BFG COMMUNICATIONS
Core 1: Nightlife marketingCore 2: College/campus marketing
Core 3: Sponsorship activation/execution
REVENUE SPLIT: 70% B-to-C, 30% B-to-B
CLIENTS INCLUDE: Coca-Cola, Diageo, Warner Bros., Masterfoods, Pepperidge Farm
OPENED: 1995
PHONE: 843-837-9115
WEBSITE: bfgcom.com
RFP: Erin Keller, 561-989-3794, ekeller@bfgcom.com
WE SAY: Bundles retail marketing, experiential, digital and traditional marketing services into a big ball of expertise that rolls across a range of industry categories.
RECESSION BUSTER: Look for partners that go together, like beer and salty snacks. BFG combined the two to secure coveted floor space in the nation's largest retailer. (Now, who could that be?) Both outsold previous time periods and the retailer got downloadable music to drive traffic to its website.