CAMPBELL-EWALD
Core 1: Mobile marketingCore 2: Sports marketing
Core 3: Trade shows
REVENUE SPLIT: 85% B-to-C, 15% B-to-B
CLIENT SPLIT: 100% Brands
CLIENTS INCLUDE: Chevrolet, U.S. Navy, XM Radio, Carhartt, Kaiser Permanente
OPENED: 1911
BASED: Warren, MI
STAFF: 1,200
PHONE: 586-574-3400
HOMEPAGE: www.campbell-ewald.com
RFP CONTACT: Dave Smith, 586-558-7091, dsmith@campbell-ewald.com
WE SAY: There have been better times to be a Detroit-based agency known for its auto ties, but C-E chugs along, spinning some solid work for the likes of XM Radio, Kaiser Permanente and the still-alive Chevrolet account. Best work? The U.S. Navy program, which turns conversations into recruiting leads across the country. Best employee asset? Senior vp John Schroeder, who might just be the best operations guy in the business and is why so many clients sleep like a baby every night.