CARDENAS MARKETING NETWORK
Core 1: Sponsorship activationCore 2: Mobile marketing
Core 3: Grassroots events
REVENUE SPLIT: 80% B-to-C, 20% B-to-B
CLIENTS INCLUDE: Anheuser-Busch, Wm. Wrigley Jr., Verizon Wireless, American Airlines, MillerCoors
OPENED: 2003
PHONE: 312-492-6424
WEBSITE: cmnevents.com
RFP: Elena Sotomayor, 312-492-6424, elena@cmnevents.com
WE SAY: CMN brings its Hispanic expertise to concert tours, mobile marketing initiatives and sporting events, and is working with Legacy Marketing Partners to produce Tu Ciudad Tu Musica, a whopper of a program for Burger King.
RECESSION BUSTER: Commit to multi-year contracts, especially for mobile tours. Fixed line items such as vehicle design, signage and build-out can be divided over multiple years, saving money in the long run.