EEI GLOBAL
Core 1: Trade showsCore 2: Mobile marketing
Core 3: B-to-B road shows
REVENUE SPLIT: 40% B-to-C, 60% B-to-B
CLIENTS INCLUDE: BMW, GM R*Works, ABB Robotics, Chrysler, Aspen Marketing Services
OPENED: 1981
PHONE: 248-601-9900
WEBSITE: eeiglobal.com
RFP: John VanLoon, 248-608-7404, jvanloon@eeiglobal.com
WE SAY: The trade show exhibits are still solid, but they are now joined by an impressive line of mobile marketing tours and b-to-b road shows. We're loving the new Engagement Index, which assigns values to events and then analyzes the data based on specific client and customer criteria.
RECESSION BUSTER: Take a look at mobile tours and tighten up logistics. Doing so can save as much as 25 percent in costs and bump "up time" by 15 percent.