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ESCALATE

Core 1: Mobile marketing
Core 2: Sampling
Core 3: Word of Mouth
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Coca-Cola, Royal Bank of Canada—USA, Haier America, Condé Nast, Rémy Cointreau
OPENED: 1999
PHONE: 212-563-1200
WEBSITE: escalatenow.com
RFP: Abe Sorcher, 212-931-8577, asorcher@escalatenow.com

WE SAY: The former Snap Marketing charges on, with a new name and now with a new word-of-mouth practice pushing buzz and influencer elements to ensure that whoever you talk to at an event, well, they go home and tell everybody else about you. Also opened a new Atlanta office and added a new digital practice.

RECESSION BUSTER: Forget about new builds. Leverage existing assets, reskin them if you need to, but for many brands this is no time to spend on new. Thrift is the new black.