EVENTIVE MARKETING
Core 1: Fairs and festival programsCore 2: Press conferences
Core 3:
REVENUE SPLIT: 100% B-to-C
CLIENT SPLIT: 75% Brands, 25% Agencies
CLIENTS INCLUDE: Kellogg, Dannon, Pfizer, The Integer Group (RIM/BlackBerry), BBDO (HBO)
OPENED: 1993
BASED: New York City
STAFF: 30
PHONE: 212-463-9700
HOMEPAGE: www.eventivemarketing.com
RFP CONTACT: David Saalfrank, 917-606-8117, davids@eventivemarketing.com
WE SAY: Eventive is quite inventive when it comes to delivering the numbers for clients such as BlackBerry, Activia and HBO. A BlackBerry launch reached 1.3 million, with 366,000 consumers engaged, 20,000 demos and 200,000 boarding passes, offering free companion airfare with purchase of the product. The Omnicom agency achieved the results via “disruptive” intercepts in unexpected venues such as marathon expos and food and wine shows. Looking to increase creative services and retail capabilities in ’08.