EVENTIVE MARKETING
Core 1: Fairs and festivalsCore 2: Sampling
Core 3: Retailtainment events
REVENUE SPLIT: 95% B-to-C, 5% B-to-B
CLIENTS INCLUDE: Kellogg's, Dannon/Stonyfield Farm, Polaris/Victory Motorcycles, Diesel USA, Zeno/T-Mobile
OPENED: 1993
PHONE: 212-463-9700
WEBSITE: eventivemarketing.com
RFP: David Saalfrank, 917-606-8117, davids@eventivemarketing.com
WE SAY: With new office space in trendy SoHo and expanded internal creative services, Eventive is looking to diversify into new categories—travel, financial services and fashion. Continued integration with parent agencies Integer and TBWA\Chiat\Day and global expansion are also on tap.
RECESSION BUSTER: Group promotion teams into regions, then schedule events consecutively within those regions, which is how it executed an annual sampling/demo program at grocery and club store locations to reduce personnel, travel and materials costs.