EVENTNET USA
Core 1: Mobile marketingCore 2: Sampling
Core 3: Sponsorship activation/execution
REVENUE SPLIT: 80% B-to-C, 20% B-to-B
CLIENTS INCLUDE: Maybelline New York, Pepperidge Farm, Humana, National Beverage Corporation, JWT
OPENED: 1976
PHONE: 954-467-9898
WEBSITE: eventnetusa.com
RFP: Joel Benson, 954-467-9898, ext. 202, joelb@eventnetusa.com
WE SAY: One of the oldest shops on the list. Top chops? Creating new "donation sampling programs" that deliver brand samples to target audiences and donations to charities; developing non-traditional retail channels; and becoming event booking experts. All event programs built around revenue generating goals.
RECESSION BUSTER: Create relationships with non-competing brands. Pairing LaCroix Water with Pepperidge Farm in a cause-related sponsorship saved 35 percent for each client.