EVENTNETUSA
Core 1: Pop-up storesCore 2: Sampling
Core 3: Fairs and festival programs
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENT SPLIT: 40% Brands, 60% Agencies
CLIENTS INCLUDE: Maybelline, Humana, M&M, Garnier, Aetna
OPENED: 1977
BASED: Fort Lauderdale, FL
STAFF: 12
PHONE: 954-467-9898
HOMEPAGE: www.eventnetusa.com
RFP CONTACT: Joel Benson, 954-467-9898 ext. 202, joelb@eventnetusa.com
WE SAY: Still all over the pop-up store and mobile marketing trends, and last year’s purchase of additional vehicles means it’s getting even more mileage out of events. The national Maybelline Mascara Bar last year served up makeovers and new product intros from Madison Square Garden to the Emmy’s; Cetaphil pop ups in New York and Chicago offered live hand lotion massages, product samples, couponing and more. On tap for ’08: a 53-foot Great Beauty Tour for L’Oréal.