FIELDSTONE MARKETING
Core 1: SamplingCore 2: Mobile marketing
Core 3: Nightlife marketing
REVENUE SPLIT: 89% B-to-C, 11% B-to-B
CLIENTS INCLUDE: IHOP, LexisNexis, Ocean Spray, Heineken, Kraft
OPENED: 2005
PHONE: 203-659-0368
WEBSITE: fieldstonepromotions.com
RFP: Nick Lemma, 203-814-7000, nlemma@fieldstonepromotions.com
WE SAY: With 2,200 new actors and actresses in its field marketing database, Fieldstone is primed to bring brands to life one consumer at a time via sampling programs that serve as interactive commercials" for the products. It has reduced overhead by going more virtual and added two RVs for mobile tours
RECESSION BUSTER: passing cost savings on to clients. "