FUSE MARKETING
Core 1: Sponsorship activationCore 2: Guerrilla/street programs
Core 3: Sports marketing
REVENUE SPLIT: 100% B-to-C
CLIENTS INCLUDE: New Balance, Durex via Youthography, SoBe, Mountain Dew, Alli (Alliance for Action Sports, owned by NBC/MTV)
OPENED: 1995
PHONE: 802-864-7123
WEBSITE: fusemarketing.com
RFP: Bill Carter, 802-859-2104, bcarter@fusemarketing.com
WE SAY: The winner of the 2009 Grand Ex (for New Balance's Love/Hate) has hit its stride, with some of the most strategically sound and tactically awesome programs around. The sweet spot is still youth marketing but the toolbox has expanded and now connects consumers to cyberspace and retail. The result is sales-busting events that keep cash registers ringing.
RECESSION BUSTER: Leverage consumer feedback during campaigns. Who knows which event dials should be turned up and down? Your customers.