GEORGE P. JOHNSON
Core 1: Trade showsCore 2: B-to-B events
Core 3: Road Shows
REVENUE SPLIT: 56% B-to-C, 44% B-to-B
CLIENT SPLIT: 100% Brands
CLIENTS INCLUDE: IBM, Toyota, Cisco, Sun Microsystems, Pfizer
OPENED: 1914
BASED: Auburn Hills, MI
STAFF: 1,119
PHONE: 248-475-2500
HOMEPAGE: www.gpj.com
RFP CONTACT: Jeff Rutchik, 508-513-3340, jeff.rutchik@gpj.com
WE SAY: Find us a holding company that isn’t secretly drooling to find a way to buy GPJ, the industry monster that keeps on swelling much to the chagrin of about 99 other companies on this list. Truth be told, no agency has perfected the art of “selling strategy” the way this one has. Next month’s 10-year anniversary of the well-documented IBM consolidation that put the agency on the fast track comes as just one shining star on the evolving GPJ radar screen. Finally, the expansion into b-to-c has taken off. As Ali G would say: Respect!