GEORGE P. JOHNSON
Core 1: B-to-B eventsCore 2: Trade shows
Core 3: Sponsorship activation/execution
REVENUE SPLIT: 56% B-to-C, 44% B-to-B
CLIENTS INCLUDE: Rolls-Royce, salesforce.com, Charles Schwab, IBM, Clorox
OPENED: 1914
PHONE: 248-475-2500
WEBSITE: gpj.com
RFP: Jeff Rutchik, 617-535-9912, jeff.rutchik@gpj.com
WE SAY: No agency is chasing digital like Big George is chasing digital, with a string of acquisitions and partnerships that add interactive chops to a menu that has been top-shelf for years. A new Nashville office expands production and serves as the home of a new entertainment unit focused on sports and entertainment.
RECESSION BUSTER: Put a priority on data. Collect more of it, and learn from it. The result will be key learnings that will help you waste less money on under-performers in the portfolio.