GMR MARKETING
Core 1: Nightlife marketingCore 2: Sports marketing
Core 3: Music/concert programs
REVENUE SPLIT: 95% B-to-C, 5% B-to-B
CLIENTS INCLUDE: MillerCoors, Lowe's, Bank of America, Visa, Best Buy
OPENED: 1979
PHONE: 262-786-5600
WEBSITE: gmrmarketing.com
RFP: Lori Schweiger, 262-780-5637, lschweiger@gmrmarketing.com
WE SAY: The agency that can actually take credit for helping to build the entire event marketing discipline (hi, Gary) is now a shell of its former self—and that's a good thing. Mobile tours are still plentiful, but the work now spans sponsorships, nightlife and everything else in between. The art of the experience is painted on GMR's canvas all day long. Acquired The Eleven Agency. Merged with Mango Mobile.
RECESSION BUSTER: Leverage digital signage, papi. One purchase, many uses. Again and again. Nice.