GRAND CENTRAL MARKETING
Core 1: P.R. eventsCore 2: Mobile marketing
Core 3: Grassroots events
REVENUE SPLIT: 85% B-to-C, 15% B-to-B
CLIENTS INCLUDE: USA Network, Del Monte Foods, General Growth Properties, Robert Mondavi, HBO
OPENED: 1999
PHONE: 212-253-8777
WEBSITE: grandcentralmarketing.com
RFP: Matthew Glass, 212-253-8777, matthew@grandcentralmarketing.com
WE SAY: Grand Central produced its first game show—The Meow Mix Think Like a Cat Game Show—which aired on GSN, and then produced/edited more than 100 online vignettes for client Del Monte's Power of Paws cause marketing initiative. Also expanded into book publishing with a fine-art photography book for client USA Network.
RECESSION BUSTER: Save and reuse key exhibit frames. By repurposing the frame of a dome, Grand Central saved client Napster $8,000 and created a non-traditional footprint.