IGNITED
Core 1: Mobile marketingCore 2: Trade shows
Core 3: B-to-B events
REVENUE SPLIT: 70% B-to-C, 30% B-to-B
CLIENTS INCLUDE: U.S. Army, Activision, Sony Latin America, NBC Universal, Agility
OPENED: 1999
PHONE: 310-773-3100
WEBSITE: ignitedla.com
RFP: Bryan Duffy, 646-418-5723, bduffy@ignitedny.com
WE SAY: Though it has designed and operated some of the largest mobile marketing programs in the U.S., Ignited also is driving investments in digital technology. A new New York office provides East Coast support as it expands into b-to-b and partnerships with like-minded agencies.
RECESSION BUSTER: Use digital and social media to reach larger audiences. Doing so, along with events, p.r., community outreach and media for one large retail client over six months resulted in 8,500 registrants, 700 weekly visitors and 100,000 visitors to its website.