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IGNITION

Core 1: Sponsorship activation
Core 2: Cause-related events
Core 3: Mobile marketing
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Coca-Cola, BP, The United Nations Foundation, SunTrust, Kia
OPENED: 1998
PHONE: 678-701-0369
WEBSITE: ignition-inc.com
RFP: Mikey Hersom, 678-701-0369, mikey.hersom@ignition-inc.com

WE SAY: Integrated experiences around the world is the game. And ignition is the name. If you thought the work was all Coke-related (nice job in China last summer, Mikey), you'd be missing the scores of other campaigns for such clients as BP, Kia and SunTrust. Killer capabilities on the ground, online and in-store.

RECESSION BUSTER: Be efficient with fixed costs and strategic with variable costs. Mess with the line items that can be messed with to support the ones that can't.