IMAGINATION USA INC
Core 1: Trade showsCore 2: Sponsorship activation/execution
Core 3: Pop-up stores
REVENUE SPLIT: 40% B-to-C, 60% B-to-B
CLIENTS INCLUDE: oneworld Alliance, Ford Motor Company, Shell, TOTO USA, Virgin Mobile
OPENED: 1978
PHONE: 212-813-6400
WEBSITE: imagination.com
RFP: Thierry Dumoulin, 212-813-6400, thierry.dumoulin@imagination.com
WE SAY: The agency that would slap this smug look off our faces if we called them an agency (catch us if you can) models itself after consultancy McKinsey—and it shows. One of the world's most sophisticated event designers is also one of the industry's most strategic partners, pouring more market research and analysis into solutions than you can shake a stick at.
RECESSION BUSTER: Keep social media alive between events. Leveraging Facebook and Twitter is more important after the event than during it.