INNOVA MARKETING
Core 1: SamplingCore 2: P.R. events
Core 3: Retailtainment events
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Hill's Pet Nutrition, OfficeMax, Sargento Foods, Perfetti Van Melle USA, U.S. Youth Soccer
OPENED: 1983
PHONE: 952-392-2280
WEBSITE: innovamarketing.com
RFP: Brad Pappas, 952-292-2281, _bpappas@innovamarketing.com
WE SAY: This 25-plus-year agency is back in school with the High School Grad Pack, a sampling program reaching 30 percent of graduating seniors. It also works with a national group to sample at another fave teen hangout, the mall. Innova samples or mails the kits for clients.
RECESSION BUSTER: Focus on details. By streamlining the kitting process, making samples easier to ship, cutting production, storage and handling costs, Innova saved one client 20 percent over the previous year.