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INSGLÜCK GESELLSCHAFT FÜR _MARKENINSZENIERUNG

Core 1: B-to-B events
Core 2: B-to-B road shows
Core 3: P.R. events
REVENUE SPLIT: 20% B-to-C, 80% B-to-B
CLIENTS INCLUDE: Deutsche Messe, BMW, Bayer, Generali Insurances
OPENED: 2001
PHONE: 49 (30) 400068-60
WEBSITE: insglueck.de
RFP: Christoph Kirst, 49 (30) 400068-60, info@insglueck.de

WE SAY: We can't pronounce it either. These Berliners are on an upswing, though, expanding offerings to include in-house design, in-house media production, logistics and project management. The focus remains on creativity, dramaturgy and staging.

RECESSION BUSTER: Don't discuss cuts, discuss change. For a European car company, Insglück replaced workshops during training events with new tools. The client loved that, and the one-third budget savings.