INTERSPORT
Core 1: Sports marketingCore 2: Sponsorship activation - execution
Core 3: Mobile marketing
REVENUE SPLIT: 70% B-to-C, 30% B-to-B
CLIENT SPLIT: 75% Brands, 25% Agencies
CLIENTS INCLUDE: Cadillac, Liberty Mutual, GEICO, Under Armour, Taco Bell
OPENED: 1984
BASED: Chicago
STAFF: 120
PHONE: 312-661-0616
HOMEPAGE: www.intersportnet.com
RFP CONTACT: Dan Jones, 312-661-0616, djones@intersportnet.com
WE SAY: National TV (ABC, NBC, CBS, FOX and ESPN) is the name of the game for this sports marketer, which is tackling the high school football space with properties such as the Under Armour High School All American Game, which launched last year. It is venturing outside of sports with larger programs such as a 26-market brand ambassador blitz for Cadillac. Digital offerings exploded in 2007 and continue with entertainment news website celebtv.com and more.