INTERSPORT
Core 1: Sports marketingCore 2: Sponsorship activation/execution
Core 3: Mobile marketing
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Cadillac, Taco Bell, GEICO, Under Armour, Gillette
OPENED: 1984
PHONE: 312-661-0616
WEBSITE: intersportinc.com
RFP: Dan Jones, 312-661-0616, djones@intersportinc.com
WE SAY: Stop calling them a television company (yes, the roots are in media, but that's old news). Then start calling them one of the sweetest sponsorship negotiation and activation partners. Has become certified in electronic data-capture and is moving quickly from sports into entertainment.
RECESSION BUSTER: Reuse another client's assets. You never know when some other brand's experience can be leveraged for your purposes. Hey, won't hurt to ask.