IRIS EXPERIENCE
Core 1: Sponsorship activationCore 2: Music/concert programs
Core 3: College/campus marketing
REVENUE SPLIT: 80% B-to-C, 20% B-to-B
CLIENTS INCLUDE: Sony Ericsson, MTV, Turner Broadcasting, MySpace
OPENED: 2007
PHONE: 646-257-2603
WEBSITE: irisnation.com
RFP: Craig McNary, 646-257-2603, craig.mcnary@iris-experience.com
WE SAY: The world's fastest-growing independent agency network is doin' well here in the States, with solid sponsorship work for the likes of Sony Ericsson and ingenious pop-up stores for such clients as MTV (loved that pop-up in Los Angeles, kids). Opened new offices in Portland and Atlanta and introducing new youth-targeting offerings. Also investing in research and analytics.
RECESSION BUSTER: Move dollars from "trial" into conversion. Invest in the bottom-half of the purchase funnel—not just the top.