JACK MORTON WORLDWIDE
Core 1: B-to-B eventsCore 2: Sponsorship activation/execution
Core 3: Mobile marketing
REVENUE SPLIT: 35% B-to-C, 65% B-to-B
CLIENTS INCLUDE: Hyundai Motors North America, Subway, Yellow Tail, NBC Universal, GM
OPENED: 1939
PHONE: 617-585-7000
WEBSITE: jackmorton.com
RFP: Liz Bigham, 212-401-7212, liz_bigham@jackmorton.com
WE SAY: JM is online, going virtual, building buzz and connecting live with the web. But the best part of Jack Morton for us is the proliferation into some legit consumer work, especially for the Subway and Hyundai accounts—the latter of which is producing enough ROI that every other auto company is sobbing, just sobbing (here's a tissue; see story pg. 38).
RECESSION BUSTER: Leverage multi-year deals with suppliers. It costs how much? Well, what if we use you for three years instead of three months? Uh huh. Yep.