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JAVELIN

Core 1: Nightlife marketing
Core 2: Grassroots events
Core 3: Mall marketing
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Bacardi, Grey Goose, People en Español, Animal Planet, Style Network
OPENED: 1998
PHONE: 314-361-1450
WEBSITE: javelin-inc.com
RFP: Tammy Derrigan, 314-361-1450, ext. 117, tammy@javelin-inc.com

WE SAY: There's new energy at Javelin, and it's not the new logo and tagline. Fact is, this St. Louis shop was built for a recession, thanks to the independent status, lean-and-mean org charts and value-based pricing that keeps many clients happy and healthy. New alliances with p.r. and word-of-mouth partners are a plus. The dive into homedulgence" is turning a ton of heads."

RECESSION BUSTER: Leverage more user-generated content. Rather than pay to create your own content—let your customers make it for you.