THE KERRY GROUP
Core 1: Grassroots eventsCore 2: Incentive events
Core 3: Channel training events
REVENUE SPLIT: 55% B-to-C, 45% B-to-B
CLIENTS INCLUDE: Pennzoil, St. Louis Community College, Quaker State, RADD (Recording Artists and Actors Against Drunk Driving), Shell Fuels
OPENED: 1996
PHONE: 314-822-1711
WEBSITE: kerrygroup.net
RFP: Robert McCann, 314-822-1711, ext. 105, bmc@kerrygroup.net
WE SAY: Bob McCann's much-respected and ROI-focused agency is generating a ton of chatter these days, with some strategic new hires and some ass-kicking event campaigns that are returning much more than clients put in. He split the company into three divisions (KG Activation, KG Interactive and KG Advertising) to make it easy for clients to get everything they need, when they need it.
RECESSION BUSTER: Spread sales incentives globally. And also prepare global programs with local input.