KERRY GROUP
Core 1: Grassroots - Guerilla marketingCore 2: B-to-B events
Core 3: Multicultural events
REVENUE SPLIT: 55% B-to-C, 45% B-to-B
CLIENT SPLIT: 95% Brands, 5% Agencies
CLIENTS INCLUDE: Pennzoil/Quaker State, Anheuser-Busch, Shell, RADD
OPENED: 1996
BASED: St. Louis
STAFF: 26
PHONE: 314-822-1711
HOMEPAGE: www.kerrygroup.net
RFP CONTACT: Robert M. McCann, 314-822-1711, bmc@kerrygroup.net
WE SAY: Solid measurement and management tools to improve ROI and program communication, along with brand “experts” instead of brand “ambassadors” are hallmarks of this agency. The agency delivered a hands-on demo of Shell capabilities via trained diesel mechanics experts. Other programs reached Hispanic males ages 18 to 35 for Quaker State with guerrilla, music and cultural events that engaged them one-on-one. Looking to provide efficiencies and added value to programs in ’08.