KICKING COW PROMOTIONS
Core 1: Mobile marketingCore 2: Retailtainment events
Core 3: Sponsorship activation/execution
REVENUE SPLIT: 70% B-to-C, 30% B-to-B
CLIENTS INCLUDE: Nestle Purina PetCare, Hallmark Cards, Mirage Studios (Teenage Mutant Ninja Turtles)
OPENED: 1999
PHONE: 314-865-5600
WEBSITE: kickingcow.com
RFP: Mike O'Leary, 314-865-5600, ext. 106, miko@kickingcow.com
WE SAY: The Cow is adding a digital component to everything it does, including online contest development, management and fulfillment, thanks to a partnership with Paulsen Marketing. Event logistics, on-site management, touring staff and budget management remain important as the agency focuses on getting back to the basics.
RECESSION BUSTER: Dive deep into budgets. Kicking Cow's budget knowledge helped it find the $20,000-plus necessary to fund research on its tactics for Hallmark. The results said keep on kickin'.