LAUNCH
Core 1: Guerrilla street programsCore 2: Retailtainment events
Core 3: Sales associate training
REVENUE SPLIT: 95% B-to-C, 5% B-to-B
CLIENTS INCLUDE: PepsiCo Canada, Microsoft, Whirlpool, SC Johnson, Research in Motion
OPENED: 1993
PHONE: 416-695-1246
WEBSITE: launchthis.com
RFP: Liesbeth Lenard, 416-847-2345, liesbeth.lenard@launchthis.com
WE SAY: LAUNCH last year introduced LAUNCH! Play, an entertainment-branding platform that connects to consumers via music-related tactics, with a focus on sports and fashion. Also new: in-field consumer data collection capabilities and Launch! Pad, an interactive social networking hub and activity zone for managers and reps.
RECESSION BUSTER: Partner with other brands to broaden appeal. LAUNCH! forged a sweet deal between Natrel Fine-filtered milk and Ghirardelli Hot Chocolate to warm up ice skaters to both brands.