LEADDOG MARKETING GROUP
Core 1: Sports marketingCore 2: Cause-related events
Core 3: P.R. events
REVENUE SPLIT: 92% B-to-C, 8% B-to-B
CLIENTS INCLUDE: NASCAR, O, The Oprah Magazine, Breeders' Cup, Turner Network Television, Susan G. Komen for the Cure
OPENED: 1999
PHONE: 212-488-6530
WEBSITE: leaddogmarketing.com
RFP: Dan Mannix, 212-488-6530, dan@leaddogmarketing.com
WE SAY: Has it been 10 years, Danno? I guess it has, and yep, the Dog is all grown up, with a fuller-service design offering, solid strategy work and programs that keep clients coming back for more. Launched a new Greendog group to focus on eco-friendly programs and bought The Blue Swing, a promotional products company. We mystery-shopped a LeadDog event in South Beach recently and gave it all an A+.
RECESSION BUSTER: Be a "localvore." It's not only hip to stay local to your hometown market. It's cost-effective.