LEGACY MARKETING PARTNERS
Core 1: Nightlife marketingCore 2: Sponsorship activation/execution
Core 3: Hospitality events
REVENUE SPLIT: 80% B-to-C, 20% B-to-B
CLIENTS INCLUDE: Burger King, L'Oréal Paris, Pernod Ricard, Navistar, Anheuser-Busch
OPENED: 2003
PHONE: 312-799-5400
WEBSITE: legacymp.com
RFP: Dan Eisenberg, 312-799-5477, deisenberg@legacymp.com
WE SAY: The Burger King output may get all the attention (it's LMP's most high-profile case study of cool work this year) but the campaigns for Pernod Ricard and others are as impressive and as sales-generating. Sponsorship activation, online experiences, street marketing and more round it all out. Extra points for showing non-liquor brands that nightlife marketing is indeed perfect for them.
RECESSION BUSTER: Partner with a non-competitive brand to amplify the experience and share costs.