MARITZ INTERACTIONS
Core 1: B-to-B EventsCore 2: Sponsorship activation - execution
Core 3: Road Shows
REVENUE SPLIT: 60% B-to-C, 40% B-to-B
CLIENT SPLIT: 90% Brands, 10% Agencies
CLIENTS INCLUDE: Hewlett-Packard, Honda, Toyota, Konica-Minolta, Pacific Life
OPENED: 2003
BASED: Torrance, CA
STAFF: 100
PHONE: 310-783-4300
HOMEPAGE: www.maritz.com
RFP CONTACT: Andrew Bimson, 636-827-7632, andrew.bimson@maritz.com
WE SAY: Its Carnival of Chaos for Toyota’s sponsorship of the lively Dew Action Sports Tour fired on all cylinders with dj scratch lessons, off-road simulator rides and fortune tellers, but the upscale, immersive Lexus Fireside Summit produced in L.A. for luxury auto dealers was anything but insane. Maritz is getting into entertainment with Intero, a new joint venture, expanding marketing/event consulting capabilities while delivering on co-marketing, grassroots/field marketing and ride-and-drives. Its XM Knowledge Core has got the field covered.