ON THE MARK PROMOTIONS
Core 1: SamplingCore 2: Guerrilla/street programs
Core 3: Mobile marketing
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Sony Pictures Television, AMI Brands (Carpe Diem, Volvic Water), Lifetime Network
OPENED: 1995
PHONE: 617-437-6801
WEBSITE: onthemarkpromotions.com
RFP: Pete Diffendal, 617-437-6801, peted@onthemarkpromotions.com
WE SAY: On The Mark's five-step approach goes the whole nine yards: from needs assessment, solution development, project development and program activation to evaluation, with industry vet Pete Diffendal now on board to lead the way.
RECESSION BUSTER: Trial, trial, trial. A snack food advertiser running a 30-second commercial during the Super Bowl in 2009 spent approximately $3 million, but for 10 percent of that budget can activate street teams in multiple markets to reach three million consumers.