MICHAEL ALAN GROUP
Core 1: Grassroots - Guerilla marketingCore 2: P.R. events
Core 3: Mobile marketing
REVENUE SPLIT: 85% B-to-C, 15% B-to-B
CLIENT SPLIT: 70% Brands, 30% Agencies
CLIENTS INCLUDE: Time, Inc., Nickelodeon, MTV Networks, Disney Theatrical, IFC (Independent Film Channel)
OPENED: 2001
BASED: New York City
STAFF: 9
PHONE: 212-563-7656
HOMEPAGE: www.michael-alan.com
RFP CONTACT: Jessica Murphy, 212-563-7656 ext. 21, jessica@michael-alan.com
WE SAY: Want a seat on the Hampton Jitney? Michael Alan is the preferred vendor for product placement on the luxury motor coaches carrying the monied set to Montauk. It also manages poster signage and enter-to-win sweeps at major malls and sampling to business travelers on Delta and Acela. Projection units, Pixman nomadic media—MAG does all that, plus handles bigger events like the 10-city IFC Free Film Fest and WE tv’s Bridezillas Take the Cake stunts. Solid guerrilla agency.