THE MICHAEL ALAN GROUP
Core 1: Guerrilla street programsCore 2: Mobile marketing
Core 3: P.R. events
REVENUE SPLIT: 85% B-to-C, 15% B-to-B
CLIENTS INCLUDE: NBC Universal, MTV, TBS, tripadvisor.com, ING New York City Marathon
OPENED: 2001
PHONE: 212-563-7656
WEBSITE: michael-alan.com
RFP: Jessica Murphy, 212-563-7656, ext. 21, jessica@michael-alan.com
WE SAY: Guerrilla and street marketing never looked so fun, homie. Big ideas, smart strategy and some of the coolest folks in the business on the payroll. We're big fans—and you should be, too. Currently has two television shows in development, and collaborating with other agencies in London, Paris and Amsterdam. Feet on the street and smart brains back at the HQ.
RECESSION BUSTER: You do the walking, then let the press do the talking. In lean times, let the media spread the word for you.