MIRRORBALL
Core 1: Grassroots eventsCore 2: P.R. events
Core 3: Nightlife marketing
REVENUE SPLIT: 90% B-to-C, 10% B-to-B
CLIENTS INCLUDE: Heineken USA, Pepsi, Beam Global Spirits & Wines, Bayer Pharmaceuticals, Pernod Ricard
OPENED: 2003
PHONE: 212-604-9988
WEBSITE: mirrorball.com
RFP: Michael Blatter, 212-604-9988, mblatter@mirrorball.com
WE SAY: Mirrorball has added branded content to its core competencies, producing a feature-length documentary for Mountain Dew and a fully scripted and choreographed brand integrated show for Dos Equis. It opened an L.A. office and added 14 staffers at headquarters, including a full-time costume designer.
RECESSION BUSTER: Bring your event agency to media planning meetings to advise on merchandising negotiations. Managing print media merchandising for one client saved tens of thousands of dollars.