MODERNE COMMUNICATIONS
Core 1: Nightlife marketingCore 2: Sampling
Core 3: Virtual events/marketing
REVENUE SPLIT: 50% B-to-C, 50% B-to-B
CLIENTS INCLUDE: Adobe Systems, Harlequin Books, McDonald's
OPENED: 1980
PHONE: 516-594-1100
WEBSITE: modernecommunications.com
RFP: Joe Mastrocovi, 516-594-1100, ext. 11, joe@modernecommunications.com
WE SAY: Combined the nightlife platform that started it all back in the day with its Second Life Agency unit. And the result is a great combo. MC can hit the bars like the best of them or push it all online with virtual work that embraces, communicates and converts all on the web. Added mobile marketing and pop-up store capabilities to the menu.
RECESSION BUSTER: Virtual is not just for the b-to-b guys. Leverage the web for standalone consumer experiences as well.