MOMENTUM WORLDWIDE
Core 1: Sponsorship activationCore 2: Mobile marketing
Core 3: P.R. events
REVENUE SPLIT: 85% B-to-C, 15% B-to-B
CLIENTS INCLUDE: American Express, Verizon, Coca-Cola, U.S. Army, Anheuser-Busch/InBev
OPENED: 1987
PHONE: 212-367-4500
WEBSITE: momentumww.com
RFP: Rob McQueen, 646-638-5410, rob.mcqueen@momentumww.com
WE SAY: The ultimate agency benchmark, the company every shop on this list (dudes, admit it) grades themselves against. The work is heavily anchored in sales generation and the portfolio may be the world's greatest collection of brands. The Verizon program that uses church choirs to drive sales within African-American markets—genius. Just genius.
RECESSION BUSTER: Document it all. Momentum outfits all staffers with video cameras to document everything in the field for use in program tweaking and enhancements.