MR. YOUTH
Core 1: College-campus marketingCore 2: Viral marketing
Core 3: Mobile marketing
REVENUE SPLIT: 100% B-to-C
CLIENTS INCLUDE: Microsoft, Macy's, Pepsi, Johnson & Johnson, JetBlue
OPENED: 2002
PHONE: 212-779-8700
WEBSITE: mryouth.com
RFP: Matt Britton, 212-779-8700, mattb@mryouth.com
WE SAY: Just launched RepNation, a word-of-mouth platform to enable more reach to the college students, teens and millennial moms it reaches through social media and peer-to-peer campaigns. Also closed a private equity deal with two Boston-based firms and added three senior sales execs to the team.
RECESSION BUSTER: Tie in with Facebook, as Mr. Youth did for Neutrogena Deep Clean Wave, a teen-targeted facial cleanser. Result? The Neutrogena Facebook app generated more than 128 million impressions.