MRA
Core 1: Mobile marketingCore 2: B-to-B road shows
Core 3: P.R. events
REVENUE SPLIT: 40% B-to-C, 60% B-to-B
CLIENTS INCLUDE: Abraham Lincoln Presidential Library & Museum, Siemens Health Care Diagnostics, American Legacy Magazine, Mazda
OPENED: 1989
PHONE: 800-676-3520
WEBSITE: gomra.com
RFP: Heidi Korte, 800-676-3520, heidik@gomra.com
WE SAY: MRA has packed a number of new services into its mobile tours, including managing online content, storing fulfillment materials and equipment in its new warehouse and partnering with an inflatable manufacturer to deliver cost efficiencies and storage capabilities. A redesigned website and new video-conferencing technology round it out.
RECESSION BUSTER: Hire husband-wife teams as staff driver attendants to save on hotel expenses. Having drivers double as trained brand ambassadors eliminates the need for additional staffers.