MS3
Core 1: SamplingCore 2: Guerrilla/street programs
Core 3: Mobile marketing
REVENUE SPLIT: 75% B-to-C, 25% B-to-B
CLIENTS INCLUDE: Verizon Wireless, Johnson & Johnson, Unilever, Crayola, S.C. Johnson & Sons
OPENED: 1973
PHONE: 732-987-3500
WEBSITE: ms3marketing.com
RFP: Dave Bidwell, 732-987-3500, dbidwell@ms3marketing.com
WE SAY: Dave Bidwell's MarketSource—an original event industry pioneer by anyone's opinion—is back with a shortened moniker and a revitalized service portfolio that brings clients back to the mass-reaching sampling and trial-generating of yesteryear. Investing in SMS technology, training for brand ambassadors and recruited veteran executives to run the whole thing.
RECESSION BUSTER: Renegotiate venue fees. Look the venues in the face and tell them you ain't paying 2006 rates. Then don't flinch (or cry).