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NEXT MARKETING

Core 1: Mobile marketing
Core 2: Sports marketing
Core 3: Sponsorship activation/execution
REVENUE SPLIT: 72% B-to-C, 28% B-to-B
CLIENTS INCLUDE: Boingo Wireless, Panasonic, The Principal Financial Group, Saucony, Hewlett-Packard
OPENED: 1993
PHONE: 770-225-2200
WEBSITE: nextmarketing.com
RFP: Henry Rischitelli, 770-225-2200, henry.rischitelli@nextmarketing.com

WE SAY: One of the most proven, bankable independents on the list is still sailing with legit work for Panasonic, HP and others. Mobile tours (lovin' the Panasonic work, Hen) and motorsports are still at the heart of the DNA, but retail-pushing, sales-throttling campaigns are all the rage at Next. Added deeper in-house design and creative capabilities.

RECESSION BUSTER: Lose the swag. Consumers may miss the t-shirt, but no free keychain has ever driven post-event purchases. And you know it's true.