OCTAGON
Core 1: Sponsorship activationCore 2: Mobile marketing
Core 3: Sponsorship negotiation/planning
REVENUE SPLIT: 75% B-to-C, 25% B-to-B
CLIENTS INCLUDE: Allstate, Bank of America, BMW of North America
OPENED: 1983
PHONE: 203-354-7400
WEBSITE: octagon.com
RFP: Gord Lang, 203-354-7421, gord.lang@octagon.com
WE SAY: A global sports and entertainment marketing arm of Interpublic Group, Octagon this year established Digital/EDC to leverage fan passion across technology platforms including websites, mobile applications, search optimization and more, along with Passionscore to measure consumer response to sampling programs.
RECESSION BUSTER: When negotiating, take advantage of the buyer's market" reality in the sponsorship marketplace and add value by securing assets normally unavailable."