OGILVYACTION
Core 1: SamplingCore 2: Guerrilla/street programs
Core 3: Mall marketing
REVENUE SPLIT: 75% B-to-C, 25% B-to-B
CLIENTS INCLUDE: IHG (Intercontinental Hotel Group), Unilever, Kodak, American Express, Kraft
OPENED: 1979
PHONE: 212-297-8000
WEBSITE: ogilvyaction.com
RFP: Sheila Hartnett, 212-297-8000, sheila.hartnett@ogilvy.com
WE SAY: You're looking to own the last mile (between event and retail)? Then OgilvyAction should be on your list. Leverages one of the largest internal field forces for some of the largest brands around. One thing you have to check out right now: The new Analytics suite of tools, which can literally predict sales before you even pull the trigger. Oh, you're not prestimating ROI? So sad. You. Are. So. Sad.
RECESSION BUSTER: Cost-per-demo is not a metric. Cost-per-acquisition is. Get it straight.