PARAGON MARKETING GROUP
Core 1: Sponsorship negotiationCore 2: Sponsorship activation - execution
Core 3: Sponsorship hospitality
REVENUE SPLIT: 80% B-to-C, 20% B-to-B
CLIENT SPLIT: 90% Brands, 10% Agencies
CLIENTS INCLUDE: Gatorade, Continental Airlines, InterContinental Hotels Group, General Mills, Progressive Insurance
OPENED: 2002
BASED: Niles, IL STAFF: 34
PHONE: 847-676-6550
HOMEPAGE: www.paragonmarketing.biz
RFP CONTACT: Tony Schiller, 847-676-6565, tschiller@paragonmarketing.biz
WE SAY: Paragon manages $100 million in event and sponsorship marketing programs annually, such as Totino’s Pizza Rolls sampling to 60,000 spectators at the 2008 Winter X Games and Pinstripes in the Park, which reached 11,000 Yankees fans for Continental Airlines. It also produces client-driven programming that has aired on CBS, NBC, ESPN, Fox Sports and others. The shop has some new tricks up its sleeve it will release shortly.