PERFORMANCE MARKETING GROUP
Core 1: Mobile marketingCore 2: Ride and drives
Core 3: Sponsorship activation/execution
REVENUE SPLIT: 78% B-to-C; 22% B-to-B
CLIENTS INCLUDE: U.S. Army/Ignited, Goodyear Tire & Rubber, General Motors, General Motors R*Works
OPENED: 1986
PHONE: 317-843-5444
WEBSITE: pmgincorporated.com
RFP: Bill Bissmeyer, 317-843-5347, bill.bissmeyer@pmgincorporated.com
WE SAY: New consumer participation monitoring (CPM) technology maximizes customer throughput, tracks wait times and improves service in the ride-and-drive environment and allows client to adjust vehicle mix based on consumer interest. 3D animation creative provides client imagery in real-life settings.
RECESSION BUSTER: Combine multiple events into one. Consolidating a dealer convention, new product launch, media event and ride-and-drive for Goodyear Wrangler MT/R tires with Kevlar took advantage of location and reduced costs.